๐๐ก๐ซ๐๐ ๐ฐ๐๐ฒ๐ฌ ๐ญ๐จ ๐ข๐ง๐๐ซ๐๐๐ฌ๐ ๐๐ฏ๐๐ซ๐๐ ๐ ๐จ๐ซ๐๐๐ซ ๐ฏ๐๐ฅ๐ฎ๐ (AOV)
โญ๐. ๐๐ซ๐๐๐ญ๐ ๐๐ง ๐จ๐ซ๐๐๐ซ ๐ฆ๐ข๐ง๐ข๐ฆ๐ฎ๐ฆ ๐๐จ๐ซ โ๐๐ซ๐๐ ๐ฌ๐ก๐ข๐ฉ๐ฉ๐ข๐ง๐ โ ๐๐ง๐ ๐จ๐ญ๐ก๐๐ซ ๐ ๐ข๐๐ญ๐ฌ.
Free shipping is a commonplace but still highly effective way to nudge customers to spend more. For instance, if most of your orders are in the $35 range, you might offer free shipping to orders over $50.ย
โญ๐. ๐๐ฎ๐ง๐๐ฅ๐ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ๐ฌ ๐จ๐ซ ๐๐ซ๐๐๐ญ๐ ๐ฉ๐๐๐ค๐๐ ๐๐ฌ.
If you want customers to purchase more items, try creating product bundles that cost less than if the same items were purchased individually.Also by By bundling products, you’re increasing the perceived value of a customerโs purchase.
โญ๐. ๐๐ฉ๐ฌ๐๐ฅ๐ฅ ๐จ๐ซ ๐๐ซ๐จ๐ฌ๐ฌ-๐ฌ๐๐ฅ๐ฅ ๐๐จ๐ฆ๐ฉ๐ฅ๐๐ฆ๐๐ง๐ญ๐๐ซ๐ฒ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ๐ฌ
Upwelling is used Every day for example legs say you go to McDonaldโs and you have ordered your food and at the end when your about to pay the person who is serving the food says โ would you like fries with that?โ upselling and cross-selling are all about nudging customers to buy complementary or upgraded versions of the products they already intend to purchase.
Here is a few tips to help you with upselling:
๐๐จ๐ง’๐ญ ๐ฎ๐ฉ๐ฌ๐๐ฅ๐ฅ ๐ญ๐จ๐จ ๐ฆ๐ฎ๐๐ก, ๐ซ๐๐๐จ๐ฆ๐ฆ๐๐ง๐ ๐ฅ๐ข๐ค๐ ๐ ๐๐ซ๐ข๐๐ง๐ ๐ฐ๐จ๐ฎ๐ฅ๐.
Nobody likes to feel like they are being sold to. Your upsell needs to appear helpful and genuine, like how a friend might suggest a product.
๐๐๐๐๐ซ ๐ฅ๐จ๐ฐ-๐ฏ๐๐ฅ๐ฎ๐ ๐ฎ๐ฉ๐ฌ๐๐ฅ๐ฅ๐ฌ ๐ญ๐จ ๐ข๐ง๐๐ซ๐๐๐ฌ๐ ๐ญ๐ก๐ ๐ฅ๐ข๐ค๐๐ฅ๐ข๐ก๐จ๐จ๐ ๐จ๐ ๐ฉ๐ฎ๐ซ๐๐ก๐๐ฌ๐.
If someone is out to purchase $50-$100 of goods, it’s hard to convince them to purchase another $100 but easy to convince them to add a $20 product that complements their purchase.