⭐𝟏. 𝐒𝐭𝐢𝐜𝐤 𝐓𝐨 𝐀 𝐒𝐢𝐧𝐠𝐥𝐞 𝐆𝐨𝐚𝐥 𝐎𝐧 𝐘𝐨𝐮𝐫 𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐏𝐚𝐠𝐞

The whole purpose of a landing page is that it’s laser-focused on a single goal. When there are too many options and choices to make, visitors will be less likely to take the desired action. So, you need to make sure your landing page message is clear and focused.

⭐𝟐. 𝐂𝐡𝐨𝐨𝐬𝐢𝐧𝐠 𝐓𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐂𝐨𝐥𝐨𝐫𝐬

Did you know that the colors you choose for your landing page can have an effect on your conversion rates? Well, it does, at least a little bit. Color psychology is powerful and we have a natural response to certain hues. By considering color psychology, you can evoke particular emotions in your audience and make your landing page more persuasive.

⭐𝟑. 𝐀𝐭𝐭𝐫𝐚𝐜𝐭 𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐖𝐢𝐭𝐡 𝐀 𝐂𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐇𝐞𝐚𝐝𝐥𝐢𝐧𝐞

Your headline is often the first thing a visitor sees when they land on your page. So, you need to make it good. With a compelling headline, visitors will stick around to learn more. With a bad headline, they’ll certainly leave.

⭐𝟒. 𝐖𝐫𝐢𝐭𝐞 𝐂𝐨𝐩𝐲 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐂𝐚𝐧 𝐑𝐞𝐥𝐚𝐭𝐞 𝐓𝐨

Aside from the headline, you also need to think carefully about the rest of the copy on the page. If you’re promoting a specific product on your landing page, you might be tempted to include a long description of all of its features, but, not only is that too much information to read, it doesn’t encourage visitors to take action. Instead, focus on addressing the problem your audience is facing and how your product will help them solve it.

⭐𝟓. 𝐌𝐚𝐤𝐞 𝐘𝐨𝐮𝐫 𝐂𝐓𝐀 𝐁𝐮𝐭𝐭𝐨𝐧 𝐏𝐞𝐫𝐬𝐮𝐚𝐬𝐢𝐯𝐞

The call-to-action (CTA) button is the most important element of your landing page. It’s the button that visitors click when they’re ready to opt-in. Your CTA button should be big, have a contrasting color to draw the eye, and it should be persuasive. Making your CTA button more persuasive is as simple as changing the button text.

Hope these 5 easy landing page design tips give value to those who are in the process of building a landing page as well as to those who wonder why your landing page doesn’t convert.