๐ฑ ๐๐ฎ๐๐ ๐ฆ๐๐ฒ๐ฝ๐ ๐ข๐ป ๐๐ผ๐ ๐ง๐ผ ๐๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ ๐๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐ฃ๐ฎ๐ด๐ฒ!
To create a strong landing page that converts, you need to keep in mind the original goal of your ad while adding simple copies and images that support your call to action (CTA).
โฑ๐. ๐๐๐๐ข๐ง๐ ๐๐จ๐ฎ๐ซ ๐๐๐ง๐๐ข๐ง๐ ๐๐๐ ๐โ๐ฌ ๐๐จ๐๐ฅ
Start by establishing your objectives, as landing pages can be used for a variety of purposes. To do so, take a look at the ad you’ll be linking it to first. The goal of your page and ad should be one and the same. Are you asking for customer information? Are you looking for people to sign up for your newsletter? Do you want to sell a product or a service? Whatever you want your customers to do should be the singular focus of your landing page.
โฑ๐. ๐๐ก๐จ๐จ๐ฌ๐ ๐๐จ๐ฎ๐ซ ๐๐๐ ๐โ๐ฌ ๐๐ฅ๐๐ญ๐๐จ๐ซ๐ฆ
Your landing page platform is where you will build your landing page. You can choose to code this page yourself if you’re an advanced builder. If you’re a beginner, though, there are a variety of landing page builders to choose from. Similar to all-in-one site builders, these landing page builders can help you design a beautiful landing page without having to know how to code.
โฑ. ๐๐ซ๐๐๐ญ ๐ ๐๐จ๐ฆ๐ฉ๐๐ฅ๐ฅ๐ข๐ง๐ ๐๐๐ฅ๐ฅ ๐ญ๐จ ๐๐๐ญ๐ข๐จ๐ง
Align your call to action (CTA) with what you’re attempting to encourage your customers to do, considering your adโs goals. Think of your call to action as the “final push” in persuading your visitors to convert; it should be convincing, straight to the point, and powerful. Part of creating a compelling CTA is to consider what youโre offering to your customers. What will they get when they do what youโre asking them to do? Providing them with an incentive, even something as simple as telling them exactly what theyโll get when they do what your CTA says makes your offer more valuable.
โฑ๐ฐ. ๐๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ฃ๐๐ป๐ฐ๐ต๐& ๐ฅ๐ฒ๐น๐ฒ๐๐ฎ๐ป๐ ๐๐ผ๐ฝ๐
Because your landing page is a single page, donโt overwhelm your customers with too much information. Keep it short, but keep in mind the tone of voice of your original ad as well. Since your landing page is an extension of your ad, it should look, feel, and read the same. The copy on your landing page should reinforce the message of your ad, encouraging them to convert by clicking on your CTA.
โฑ๐ฑ. ๐จ๐๐ฒ ๐๐ถ๐ด๐ต-๐พ๐๐ฎ๐น๐ถ๐๐ ๐ ๐ฒ๐ฑ๐ถ๐ฎ
Take advantage of beautiful visuals to make your landing page more appealing. These can be images that help your ad’s marketing efforts or even videos that explain what your ad is about in a concise manner. Whatever you choose, keep in mind that your landing page is a representation of your brand. Consider how your images will compliment your branding and only use high-quality media.