Going for single keyword ad groups (or SKAGs provides you with an ever-present online advertising campaign of Google Ads for several years in a row – and this happens for a good reason. It gives you the highly needed organization for every campaign of yours. It takes into account manageable trends and gives you a lot of proven advantages.

𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝗦𝗶𝗻𝗴𝗹𝗲 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗔𝗱 𝗚𝗿𝗼𝘂𝗽𝘀 (𝗦𝗞𝗔𝗚𝘀)?

SKAGs are also referred to as dirty keywords. However, they only provide you best ways to get more ad clicks. A higher number of ad clicks are significant as they increase your:

➡ Click-through rate (CTR)
➡ Quality score
➡ And the money you make.

Single Keyword Ad Groups (SKAGs) are ad groups in Google Ads having only one keyword, and the rest are ist variations. They help PPC marketers get more control and a highly transparent account structure.
It is essential to improve your Quality Score to increase your click-through rate (CTR), which reduces the ad spend as you do your best to improve the outcomes. SKAGs are a crucial concern for PPC marketers employing Google Ads.
SKAGs are easier to create. One doesn’t require a lot of research in this. All you need to do is just work on basic keyword variations. The cloning editor will make it easy for you to work in SKAG.
One can optimize SKAGs effortlessly. It also lets you track the keywords leading to sales with greater confidence (for lead gen and SaaS advertisers).

𝗛𝗼𝘄 𝘁𝗼 𝗚𝗲𝘁 𝗧𝗵𝗲𝘀𝗲 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀?

With these single keyword ad groups, you get a tactic that is not so widely known as the others. Therefore, smart marketers utilize it to make the most of PPC spending. Here are the things you need to understand to make things right.

𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗶𝗻𝗴 𝗦𝗶𝗻𝗴𝗹𝗲 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗔𝗱 𝗚𝗿𝗼𝘂𝗽𝘀

Before attempting to create single keyword ad groups, it is essential to understand that you don’t want to take every single keyword into the single keyword ad group.

However, creating a single keyword ad group can take a lot of time as you need to make more than one tailored ad copy variation for all of your keywords.

𝟴𝟬/𝟮𝟬 𝗥𝘂𝗹𝗲

You are likely to find that 80% of your conversions in Google Ads get generated using the top 20% of your keywords. So you just need to focus your efforts on such keywords to add them to just another single keyword ad group initially.

𝗛𝗼𝘄 𝘁𝗼 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗦𝗶𝗻𝗴𝗹𝗲 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝗔𝗱 𝗚𝗿𝗼𝘂𝗽?

Here is a four-step single keyword ad group process.

𝗦𝘁𝗲𝗽 𝟭: 𝗥𝘂𝗻 𝘁𝗵𝗲 𝗦𝗲𝗮𝗿𝗰𝗵 𝗧𝗲𝗿𝗺𝘀 𝗥𝗲𝗽𝗼𝗿𝘁

Reaching your Google Ads account, you must navigate to the Search terms report by clicking on the Keywords tab.

𝗦𝘁𝗲𝗽 𝟮: 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀

Order the Search terms report taking into account the number of conversions you need. You can get the things done by clicking on the conversion column header.
You need to add top-performing keywords in their single keyword ad groups as you have accomplished this.

𝗦𝘁𝗲𝗽 𝟯: 𝗔𝗱𝗱 𝗔𝗹𝗹 𝗧𝗵𝗿𝗲𝗲 𝗠𝗮𝘁𝗰𝗵 𝗧𝘆𝗽𝗲𝘀

You also need to add the keywords in the three-match types (including exact match, phrase match, and broad match modifier) for your single keyword ad group.

𝗦𝘁𝗲𝗽 𝟰: 𝗖𝗿𝗲𝗮𝘁𝗲 𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗔𝗱𝘀

In the final stage, you need to create very specific ads for the keywords. It should display in its headline and all other parts.

𝗜𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝗦𝗶𝗻𝗴𝗹𝗲 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗔𝗱 𝗚𝗿𝗼𝘂𝗽𝘀 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲

Create the highest performing single keyword ad group with a simple process requiring test different ad copy variations, like any other PPC strategy. The right way to find out which USP and call to action are right for your audience, you can run a test to check the combination, improving the CTR and ad relevance.
Wordstream also analyzed data from 30,000 people and discovered that just 1 % of adverts have a CTR 6 times higher than the average. They also found that just 5 % of ads have a CTR three times more than the average.
Achieving CTRs three times more than the average, you will need to test 20 kinds of ad copy variations to find the right one.
Most people miss the strategic testing process while testing non-requisite or insignificant ad variations. In the end, you do not get any significant improvement before giving up.

𝗧𝗵𝗲 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗼𝗳 𝗦𝗞𝗔𝗚𝘀

#𝟭: 𝗛𝗶𝗴𝗵𝗲𝗿 𝗖𝗧𝗥𝘀

Highly specific ads are likely to boost your CTRs. There is also a lot of discrepancy in the search term and keywords that have rightly gone down through SKAGs. Therefore, all you get is an upstreaming graph!

#𝟮: 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗦𝗰𝗼𝗿𝗲𝘀

CTRs considerably power Google’s metric. Therefore, with a higher CTR, you can improve your Quality Score, which means you have an average position, cost-per-click and appropriate impression shares.

#𝟯: 𝗥𝗲𝗱𝘂𝗰𝗲𝗱 𝗖𝗼𝘀𝘁 𝗣𝗲𝗿 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻

SKAGs will lower the costs per click in default as they point out to the campaign is performing well or not. Better conversion rates will also prove helpful as you can get rid of irrelevant keywords through un-streamlined traffic.

#𝟰: 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀

With SKAGs, you won’t be able to identify the right keywords, bringing you a lot of conversions with the highest CTRs. When you find a mismatch with CTR and conversion, you will need to use such keywords to reach out to users again in an improved way.

𝗖𝗲𝗿𝘁𝗮𝗶𝗻 𝗧𝗵𝗶𝗻𝗴𝘀 𝗬𝗼𝘂 𝗠𝗮𝘆 𝗡𝗼𝘁 𝗟𝗶𝗸𝗲 𝗔𝗯𝗼𝘂𝘁 𝗦𝗞𝗔𝗚𝘀

𝗗𝗶𝗳𝗳𝗶𝗰𝘂𝗹𝘁𝘆 𝘁𝗼 𝗧𝗿𝗮𝗰𝗸

As you split up the keywords to utilize them at the granular level, data dumping is hard to track for A/B testing. The data is likely to spread across the SKAGs. Therefore, running tests on them may be a time-consuming process.

𝗛𝗶𝗴𝗵𝗲𝗿 𝗘𝗳𝗳𝗼𝗿𝘁

A more profound job like this in Google Shopping requires more time and effort. Additionally, you have to keep a closer eye on the search term reports for identifying ad-level negative keywords. It ensures no overuse of short-tail keywords, which might hinder the impressions.

𝗖𝗼𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻

A single keyword ad group is helpful in structuring groups ads as per the specific landing page embedded with the right keyword. The strategy requires minimizing the complexity that may arise in any campaign through numerous ad groups, which is the case almost at all times.

On the whole, you need to understand that not using this strategy is a great mistake for your advertisement.
Some of the most important benefits of creating a smart SKAG strategy include making advertising more manageable and easy to improve. As SKAGs are super specific, they also:

• ➡ Improve Ad relevance
• ➡ Save you from message mismatch.
• ➡ Help you to get the right display network.
• ➡ Give you a better performance.
• ➡ SKAGs do not have an iceberg effect
• ➡ Refine the keyword list.
• ➡ Decrease your discrepancy ratio

A SKAG gives you a stronger foundation than your competitors alongside micro-segmentation for higher reliability.