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Every day I see extremely long posts about complicated ad strategies thinking they are smart but it’s not.

Keeping things simple is smart.

If you want to make ads that sell like crazy you have to focus on creatives/copy that speak to your ideal client’s emotions.

That’s it!

It’s not a secret interest or a magic cost cap strategy or a TOF minus MOF divided by the square root of your lookalike audience.

If you fail to understand human psychology and what drives people to buy your stuff then you won’t find success with paid ads.

Your headline, hook, and the first 3 seconds of your ad will determine if it’s gonna be successful or not.

The best part is this actually works after iOS update.

K.I.S.S (keep it stupid simple)