What landing page elements would you need to make your new creation a success? 🧐🤔

 👉Let’s take look at the anatomy of a landing page, and we’ll define the building blocks of a successful online marketing campaign .

The five essential landing page elements every page must have 👇

 𝟭. 𝗧𝗵𝗲 𝗨𝗻𝗶𝗾𝘂𝗲 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 (𝗨𝗦𝗣)

The USP can collectively tell the story of your offering throughout the landing page:

 ⚡️ The main headline: the Domino’s example above is a perfect illustration of a page headline.

 ⚡️ The supporting headline: Sometimes you will need a secondary headline (typically smaller in size) that provides some clarification about the primary headline.

 ⚡️ The reinforcement statement

 ⚡️ The closing argument

 𝟮. 𝗧𝗵𝗲 𝗛𝗲𝗿𝗼 𝗦𝗵𝗼𝘁

The idea here is to get your customers to empathize and place themselves in a scenario where they are using it. There are many ways in which to achieve this, including:

💥 Photo(s): Consider an example of a collapsible step ladder. A standard white-background photo of the item would work for the hero shot, but to add extra effect you could provide supplementary photos of someone unfolding it, using it to reach somewhere high, and placing it neatly into a small cupboard afterward.

 💥 Video: While the camera never lies, video is an even more compelling way to showcase your product.

 𝟯. 𝗧𝗵𝗲 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀

Write a brief one paragraph summary and three to five bullet points for clarity. Come back to this section many times and edit the copy to remove any bloated or unnecessary verbiage.

The important point to remember here is that you need to communicate the benefit of your offering first. Then, start to add features – which are typically directed towards those who require more detail in order to make a decision.

The benefits describe the problem you are solving, and the features describe what it does.

 𝟰. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗼𝗳

Social proof is a powerful persuasive concept. Simply put, it’s the use of social signals to illustrate that other people have bought/consumed/read/participated in what you are offering.

The concept being that you are more likely to convert if you see that others before you have, and were glad they did.

 👉Other examples of social proof are: 👇

• ✅ Customer testimonials
•  ✅ Social signals — how well received is your offering on public networks?
•  ✅ A count of how many customers you have
•  ✅ Trust seals to establish security of information
•  ✅ Awards from reputable organizations
•  ✅ Customer reviews — which are very powerful when prospects make comparison

 𝟱. 𝗧𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗴𝗼𝗮𝗹

Your conversion goal is a term that describes what the purpose of the page is to you. It’s purely a label intended to keep you focused on this page element when designing your page.

To a visitor, this is presented in the form of a Call-To-Action (CTA), which can either be a standalone button on a click-through page, or as part of a lead gen form.

Your CTA is critical to conversions as it’s the target of your pages’ conversion goal — in other words, it’s what you want people to interact with on your landing page. How you design it, where you place it and what it says are all important considerations.