👉𝟏. 𝐒𝐭𝐫𝐨𝐧𝐠 𝐇𝐞𝐚𝐝𝐥𝐢𝐧𝐞𝐬

A strong headline should grab your web visitor as soon as they arrive on your landing page. It should clearly communicate what’s on offer and why that is of value to the reader.

You have a few seconds to capture the action of the reader. Clarity is KEY.

👉𝟐. 𝐄𝐲𝐞-𝐜𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐈𝐦𝐚𝐠𝐞𝐫𝐲 𝐀𝐧𝐝 𝐌𝐞𝐝𝐢𝐚

Great graphics can also be a great way to capture attention and bring your landing page to life and it’s a great way to show off a physical product or explain a service in more detail and will appeal to those more enticed by visual information.

👉𝟑. 𝐄𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐂𝐨𝐩𝐲

They clicked through to your landing page for a reason, to possibly buy something, to learn more, to sign up for a service, so don’t waste their time.

Make it clear what you are offering. And, importantly, outline the benefits for the reader who always wants to know, “what’s in it for me?”

You want copywriting that takes the visitor beyond curiosity; persuasive copy that changes behaviour and sparks action.

👉𝟒. 𝐓𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬 𝐎𝐫 𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐨𝐟

Post direct quotes from customers and clients using real names and, where possible, photos. You can also use case studies or display logos of the companies of satisfied customers.

👉𝟓. 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐆𝐨𝐚𝐥

It can be a button or a form to fill in. Again, choose your words carefully. Be clear about what your web visitor is getting.

Instead of words such as ‘Click Here’ on the button, use active phrases like ‘Join Today’, ‘Send Me The eBook’, etc.

Forms should be short and simple, requesting only the necessary information, encouraging the user to complete the conversion goal.

Hope these 5 important elements will help some of you who wants to build a great converting landing page.